TERRA was born of the desire to make riding gear better.

We’ve experienced the frustration of worn-out, easily torn, poor fitting, and outright disposable riding gear.

We think performance matters, and with 55-years of combined riding experience, we knew we could change the game.

Never settle. Built for Better.

SHOP COLLECTION

Every TERRA product is built around at least one meaningful innovation that sets it apart from everything else on the market.

Form, fit, and durability are the three major tenants of everything we do.

    • PREMIUM MATERIALS - Every material is chosen with purpose. We use extra-thick leather knee panels that extend beyond industry standards for increased durability against knee braces, exhaust heat, and trail abuse. Our jerseys feature snag-resistant sleeves to reduce tears, while fully dyed fabrics stay vibrant ride after ride, wash after wash.

    • THOUGHTFUL, TECHNICAL DESIGN - Every cut, stitch, pocket, and zipper is designed with purpose to ensure our gear fits better, functions better, and lasts longer.

    • REAL-WORLD TESTING - We don’t sell it if we haven’t used it and trusted it ourselves, dozens of times over.

    • LONG PRODUCT LIFE - We ride hundreds of hours every year and put our gear through real abuse. After decades of seeing the same durability issues firsthand—and being told we simply rode too much—we decided there had to be a better way. That’s exactly why we created TERRA.

    • MODERN - Why keep doing it the way it’s always been done? Innovation is key.

    • AUTHENTIC - TERRA isn’t trying to be a lifestyle brand. Our brand loyalty is driven from dependability. Simply; Better Gear made for a Better Experience.

    • UNDERSTATED - Style can be subtle, when function speaks the loudest.

  • Other brands have relied upon the star-power of elite athletes to sell their gear for way too long.

    TERRA gear is built by regular riders for our peers, and our story is easy to identify with and become a part of.

Founded by life-long off-road motorcyclists - TERRA is the manifestation of our desire to make better motorcycle gear.

oUR STORY

Jubal Brown

FOUNDER & PRESIDENT

Jubal is our founder at TERRA -- Technical Race Ready Apparel. After finding out motorcycles for the first time in his early teens, he became obsessed with them in every aspect of his life since.

Jubal is the idea man that imagines many of our products; he evaluates problems and limitations, and finds ways to solve them. He keeps everything moving in the right direction, always focusing on the “big picture.”

KEL POSTEL

CREATIVE DIRECTOR & VICE PRESIDENT

Kel has been riding motorcycles for as long as he could walk, and comes from a multi-generational family of avid motorcycle racers. Kel is never one to say ‘no’ to a good adventure, and his years of both riding and technical design experience make him an invaluable asset to our team.

Kel takes on the role of design genius; he spends countless hours obsessing over stitches, seams, and fabrics. He enjoys tweaking artwork, refining our style, and working to ensure every garment fits, functions, and lasts to our highest standards.